User Acquisition Manager - Meta (Apps)
Skills
About the role
This onsite User Acquisition Manager role in Lahore manages growth campaigns for mobile applications, with a stated focus on Meta and other paid acquisition channels. You will plan, launch, measure, and improve campaigns designed to increase app installs and user engagement. The position is suited to a mobile-growth marketer who can manage budgets, interpret performance data, and test creative, targeting, and acquisition channels.
What you’ll do
- Develop user-acquisition strategies for app installs and engagement.
- Launch and optimize campaigns across social, search, display, and mobile advertising channels.
- Track CPI, CPA, LTV, and ROAS.
- Manage acquisition budgets to improve return on investment.
- Research markets and competitors.
- Partner with marketing, product, and analytics teams.
- Prepare campaign reports with recommendations.
- Test new channels, tactics, and technologies.
- Run A/B tests for creative, messaging, and targeting.
What they’re looking for
- Proven mobile-app user-acquisition experience and a record of successful campaigns.
- Knowledge of Google Ads and Facebook advertising.
- Strong analytical and data-led decision-making skills.
- Experience with Google Analytics, Facebook Ads Manager, and Google AdMob.
- Ability to use app-tracking tools such as AppsFlyer or Adjust.
Nice to have
- Experience with AppsFlyer or Adjust.
What’s on offer
- Onsite work in Lahore.
- Competitive pay based on skills and experience.
- Family health insurance.
- Paid time off.
- Meals and on-site fitness facilities.
Questions about this role
Where is the User Acquisition Manager role based?
The role is onsite in Lahore, Punjab, Pakistan.
Which advertising platforms are used in this role?
The posting names Google, Meta, social media, search, display, and mobile advertising networks.
Which campaign metrics will I work with?
The role tracks CPI, CPA, LTV, and ROAS.
What analytics tools are relevant?
The posting names Google Analytics, Facebook Ads Manager, Google AdMob, AppsFlyer, and Adjust.
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