Monetization Analyst - In-App Purchases (IAP)
Skills
About the role
This onsite In-App Purchase Monetization Analyst role in Lahore analyzes and improves revenue from mobile-app purchases and subscriptions. You will use behavioral data, experiments, dashboards, and cross-functional collaboration to improve pricing, paywalls, purchase flows, offers, and retention. The role suits an analyst with mobile monetization, growth, product analytics, or revenue-optimization experience.
What you’ll do
- Analyze purchasing behavior to identify IAP revenue opportunities.
- Monitor conversion rate, ARPPU, ARPU, LTV, retention, and subscription-renewal metrics.
- Improve pricing, paywalls, subscriptions, bundles, and promotional offers.
- Design, run, and evaluate pricing and purchase-flow experiments.
- Work with product, design, and engineering teams on the purchase experience.
- Build dashboards and recurring IAP performance reporting.
- Research market and competitor monetization practices.
- Maintain compliance with Google Play Billing and Apple App Store billing rules.
What they’re looking for
- A bachelor's degree in business, analytics, computer science, marketing, or a related field.
- 2 to 4 years of experience in mobile monetization, product analytics, growth, or revenue optimization.
- Experience analyzing purchases, subscriptions, or digital-commerce performance.
- Strong Excel and SQL skills.
- Experience with Firebase, GA4, AppsFlyer, Adjust, Amplitude, Mixpanel, or similar analytics tools.
- Experience running A/B tests and data-led optimization.
- Understanding of mobile subscription models and purchase funnels.
- Strong communication and problem-solving skills.
What’s on offer
- Onsite work in Lahore.
- Competitive pay based on skills and experience.
- Family health insurance.
- Paid time off.
- Meals and on-site fitness facilities.
Questions about this role
Where is the In-App Purchase Monetization Analyst role located?
The role is onsite in Lahore, Punjab, Pakistan.
How much experience is required?
The posting asks for 2 to 4 years in mobile app monetization, product analytics, growth, or revenue optimization.
Is a bachelor's degree required?
Yes. A bachelor's degree in business, analytics, computer science, marketing, or a related field is required.
What tools and skills are required?
The role requires Excel and SQL, and calls for experience with mobile analytics tools such as Firebase, GA4, AppsFlyer, Adjust, Amplitude, or Mixpanel.
What metrics will the analyst monitor?
The posting names conversion rate, ARPPU, ARPU, LTV, retention, and subscription renewal rate.
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