Product Marketing Lead / Product Marketing Director
Skills
About the role
This is a Product Marketing Lead or Director of Product Marketing role at zerohash, open remotely across Canada. You'll connect product, marketing and revenue teams by turning technical product changes into positioning, launch plans and customer-facing narratives. The role suits a senior B2B product marketer with seven to ten or more years in fintech, payments or crypto infrastructure.
What you’ll do
- Create positioning and messaging for the Trade, Transact and Tokenize product lines.
- Translate technical capabilities into partner-value narratives.
- Maintain product positioning around stablecoins, crypto and tokenization infrastructure.
- Turn roadmap themes and releases into go-to-market plans.
- Build competitive framing and launch content.
- Package updates for sales, success, marketing, press, partners and prospects.
- Develop partner messaging for major announcements.
- Create value propositions, FAQs, one-pagers, solution briefs and sales-enablement tools.
- Support joint marketing with enterprise partners.
What they’re looking for
- Seven to ten or more years of B2B product-marketing experience in fintech, payments or crypto infrastructure.
- Experience supporting fast-moving product teams.
- Experience building go-to-market motions for technical products.
- Strong writing, structuring and messaging skills.
- Ability to lead cross-functional plans independently.
- Strategic thinking combined with fast execution.
- Analytical attention to positioning and audience needs.
- Background in payments, digital assets, stablecoins or brokerage technology is a significant plus.
Nice to have
- Experience with payments, digital assets, stablecoins or brokerage technology.
What’s on offer
- Remote work across Canada.
- Healthcare coverage with approximately 100% of employee premiums covered and partial spouse or child coverage for U.S. employees.
- Vision and dental insurance for U.S. employees.
- Equity opportunity.
- Maternity and paternity leave after six months.
- WeWork All Access membership.
- Work-from-home stipend.
- Learning and development stipend after six months.
Questions about this role
Is this product marketing role remote?
Yes. It is listed as remote in Canada.
How much experience is required?
The posting requires seven to ten or more years of product-marketing experience in a B2B fintech, payments or crypto infrastructure company.
What products will I market?
You will work across zerohash's Trade, Transact and Tokenize product lines, covering crypto, stablecoins and tokenization infrastructure.
What benefits are offered?
The posting lists healthcare coverage, U.S.-only vision and dental coverage, equity, parental leave, WeWork access and work-from-home and learning stipends.
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