Director, Global Product Marketing
Skills
About the role
Evolv Technologies is hiring an onsite Director of Global Product Marketing in Waltham, Massachusetts, with flexibility for hybrid work. The role suits an experienced B2B technology product-marketing leader who can shape positioning, launches, sales enablement, and international expansion for AI-powered security products. You’ll report to the Chief Marketing Officer and manage one direct report while working with product, sales, customer success, communications, and legal teams.
What you’ll do
- Own product and portfolio positioning across products, verticals, buyer personas, and expansion opportunities.
- Turn technical capabilities and customer evidence into accurate, usable claims and buyer-facing content.
- Develop proof assets, evaluation guides, competitive materials, sales plays, and objection-handling resources.
- Lead commercialization planning for product releases, integrations, packaging, and expansion initiatives.
- Create a repeatable go-to-market process spanning product, marketing, business development, sales, communications, and customer success.
- Build adoption and expansion messaging for current customers.
- Measure asset adoption, sales confidence, buyer response, product adoption, and commercial impact.
- Develop regional narratives and enablement for global growth.
What they’re looking for
- Eight to 10 years of product, platform, solution, category, or sales-enablement marketing experience in B2B technology.
- A record of launching products, supporting adoption, expanding portfolios, and enabling growth across markets or regions.
- Ability to make complex technical products understandable and differentiated for buyers.
- Experience creating competitive battlecards, comparisons, sales plays, and objection responses.
- Strong writing, storytelling, and executive communication skills.
- Experience partnering with product management, sales, RevOps, demand generation, customer success, communications, and legal or compliance teams.
- Ability to use data, market research, customer evidence, and feedback to improve marketing effectiveness.
- Experience managing direct reports and operating as a hands-on strategic leader.
Nice to have
- Experience in security, SaaS, AI or machine learning, hardware-enabled software, public-sector buying, enterprise buying, or the security industry.
What’s on offer
- Base salary of $152,000 to $246,000 per year.
- Target bonus, equity, and a comprehensive benefits package.
- Medical, dental, and vision insurance, an HSA, and a 401(k) with a 2% company match.
- Flexible paid time off, a quarterly perks stipend, tuition reimbursement, and a Calm subscription.
- The position is based at the Waltham headquarters, with hybrid flexibility and travel for customers, events, sales enablement, and planning.
Questions about this role
What is the salary for the Director of Global Product Marketing role?
The base salary range is $152,000 to $246,000 per year, with target bonus and equity also offered.
Is this role remote or onsite?
The role is based at Evolv’s Waltham headquarters, with some flexibility for hybrid work.
How much experience is required?
The posting asks for eight to 10 years of relevant B2B technology marketing experience.
Will this Director manage people?
Yes. The role currently manages one direct report.
Is travel required?
Travel may be needed for customer meetings, field feedback, events, sales enablement, and cross-functional planning.
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